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Market Research

Market Research -
Corporate and Large Business

For more than twenty years Phoenix Research has been partnering with some of New Zealand's largest and most successful businesses and corporations.

Services and packages provided include:

  • Advanced statistical applications and modelling
  • Brand and communication strategies
  • Brand health monitoring
  • Building preference
  • B2B research specialisms, including marketing to SME
  • Channel evaluation
  • Competitor benchmarks
  • Customer satisfaction and loyalty, including links to customer database and direct marketing activity
  • Customer retention strategies
  • Customer value propositions
  • Market sizing and segmentation
  • Needs-based business market segmentation
  • New channel opportunities
  • Pricing strategies
  • Trans-Tasman research (e.g. have conducted numerous large-scale projects Trans-Tasman, and managed projects around the Asia-Pacific rim)



Overview | Fieldwork | Corporate and Large businesses | Small and Medium businesses | phoenix-online |


Phoenix Research