Company profile

Phoenix Research is a long established, customised research company operating at the leading edge of professional standards and research design.

We believe research that delivers strategic understanding requires not only a fundamentally different kind of approach from mere fact gathering, but also a fundamentally different kind of research company.

We are a New Zealand owned company, established in 1986. Phoenix Research is a long standing member of the industry group AMRO (Association of Market Research Organisations), which includes all the major market research companies in New Zealand. Professional staff are members of the Market Research Society, or Aotearoa New Zealand Evaluation Association, which ensure professional standards through their Codes of Ethics.

David Fougere, MD, has been chairperson of the IQS Council (Interviewer Quality Standards) for 8 years, and chairperson of AMRO, 2006 to 2008.

The benefits we offer include:

• Research designed around your needs
• Delivering recommendations which help you implement change
• Extensive experience and skills in:
  • consumer, B2B and social research
  • both qualitative and quantitative research
• CATI (Computer Assisted Telephone Interviewing) and online surveys
• A progressive company, with a reputation for quality work
• Flexibility in style and approachability in manner
• A reputation for providing good value for money
• A solid track record in meeting time frames
• Reports which are easy to read and understand
• A company that is large enough to provide all the services, and still provide personalised service to each client