Market Research -
Corporate and Large Business

Phoenix Research has been partnering with some of New Zealand's largest and most successful businesses and corporations since inception in 1986.

Phoenix is a local research house, large enough to provide you with a full suite of services, including:

• Advanced statistical applications and modelling
• Brand and communication strategies
• Brand health monitoring
• Building preference
• B2B research specialisms, including marketing to SME
• Channel evaluation
• Competitor benchmarks
• Continuous tracking and monitoring research, that is sensitive to change (e.g. have conducted a range of continuous monitors for a client, requiring 48,000 interviews per annum)
• Customer loyalty, including links to customer database and direct marketing activity
• Customer retention strategies
• Customer value propositions
• Market sizing and segmentation
• Needs-based business market segmentation
• New channel opportunities
• Pricing strategies
• Trans-Tasman research (e.g. have conducted numerous large-scale projects Trans-Tasman, and managed projects around the Asia-Pacific rim)

For customised research that meets your needs,
call (64 9 623 9999) or email David Fougere or Melissa Miller to discuss your business

"When I started out in business I spent a great deal of time researching every detail that might be pertinent to the deal I was interested in making. I still do the same today. People often comment on how quickly I operate, but the reason I can move quickly is that I've done the background work first, which no one usually sees. I prepare myself thoroughly, and then when it is time to move ahead, I am ready to sprint."
Donald Trump on research