Market Research - Fieldwork

Telephone interviewing

Quality research starts with quality data. Phoenix Research offers IQS (Interviewer Quality Standards) certification, which in combination with our additional quality control checks (beyond industry requirements) and feedback systems, is your reassurance that your data is top quality.

We offer a CATI (Computer Assisted Telephone Interviewing) call centre at our Mt Eden offices. We are the only research call centre in New Zealand that since inception has undertaken full voice recording of all calls, with a minimum of 10% quality assurance playback audits on our interviews, plus live monitoring.

Our CATI teams offer supervisors with over 10 years of experience at Phoenix Research and interviewing ability in other languages such as Maori, Samoan, Tongan.

Other quantitative field services

Phoenix Research also offers:

• Field work only - contact Kerry
• Online surveys
• Business face-to-face interviewing
• Intercept interviews on location/exit interviews
• Self-completion mail-outs and production

Analysis

• Data entry
• Data processing - computer tables/cross-tabulations
• Basic statistical services
• Advanced statistical methods and modelling